Forecasting Basics

A simple but practical guide to demand forecasting for small businesses — without math-heavy explanation.


The purpose of forecasting (planning, buying, capacity)

Types of forecasting:

  • Historical average

  • Seasonality

  • Trend

  • Moving averages

  • Customer forecasts

Why forecasting in small businesses often fails

How poor forecasting leads to E&O

Practical forecasting steps for small teams

How AI/automation improves accuracy

Forecasting Basics